Top 10 Marketing Jobs in New York City for 2025

Introduction

New York City has long been a global hub of creativity, innovation, and commerce. But as we progress into 2025, the city is solidifying its reputation as a hotspot for marketing professionals and social media influencers. With an ever-growing roster of startups, tech giants, and legacy brands calling NYC home, the demand for top-tier marketing talent is skyrocketing. From the rise of AI-driven campaigns to the explosion of e-commerce, local companies are investing heavily in creative strategies to stay competitive, creating unprecedented opportunities for marketers across industries.

1. Digital Marketing Manager

Digital Marketing Managers oversee online campaigns, optimize ad spend, and drive customer acquisition through SEO, PPC, social media, and email marketing. They play a critical role in scaling brand visibility and revenue growth.

• Salary Range: $85,000 - $130,000 annually

• Hiring: E-commerce, fintech, media agencies (e.g., Shopify, Stripe, WPP)

2. Content Strategist

Content Strategists craft compelling narratives that align with business goals, ensuring content resonates with target audiences while driving engagement and conversions. This role blends storytelling with data-driven decision-making.

• Salary Range: $70,000 - $110,000 annually

• Hiring: Publishing, entertainment, SaaS platforms (e.g., Condé Nast, Disney+, HubSpot)

3. Social Media Manager

In a world where social media shapes consumer behavior, Social Media Managers design and execute strategies to build communities, boost brand loyalty, and generate buzzworthy content.

• Salary Range: $60,000 - $95,000 annually

• Hiring: Fashion, lifestyle brands, digital agencies (e.g., Nike, Glossier, Ogilvy)

4. SEO Specialist

SEO Specialists ensure websites rank high on search engines by optimizing keywords, backlinks, and site architecture. As organic traffic remains king, their expertise is more valuable than ever.

• Salary Range: $65,000 - $100,000 annually

• Hiring: Tech startups, publishing houses, retail (e.g., Squarespace, Hearst Magazines, Macy's)

5. Email Marketing Specialist

Email Marketing Specialists create personalized, automated campaigns that nurture leads and convert subscribers into loyal customers. Their work directly impacts ROI metrics like CTR and conversion rates.

• Salary Range: $55,000 - $85,000 annually

• Hiring: Retail, e-learning, subscription services (e.g., Peloton, MasterClass, Blue Apron)

6. Brand Manager

Brand Managers define and protect a company’s identity, ensuring consistency across all touchpoints. They collaborate closely with product teams, designers, and external partners to position brands effectively.

• Salary Range: $90,000 - $140,000 annually

• Hiring: Consumer goods, luxury brands, hospitality (e.g., Unilever, LVMH, Marriott)

7. Performance Marketing Analyst

Performance Marketing Analysts use analytics tools to measure campaign effectiveness, identify trends, and recommend optimizations. Data-savvy professionals excel in this highly analytical role.

• Salary Range: $75,000 - $120,000 annually

• Hiring: AdTech, financial services, direct-to-consumer brands (e.g., Google Ads, Goldman Sachs, Casper)

8. Influencer Marketing Coordinator

As influencer marketing continues to grow, Coordinators manage relationships with creators, negotiate deals, and track campaign performance. Creativity and negotiation skills are key.

• Salary Range: $50,000 - $80,000 annually

• Hiring: Beauty, fitness, food & beverage (e.g., Sephora, SoulCycle, PepsiCo)

9. UX Writer

UX Writers craft clear, concise copy for apps and websites, enhancing user experiences and guiding interactions. Their words help users navigate seamlessly and feel understood.

• Salary Range: $70,000 - $110,000 annually

• Hiring: Tech, healthcare, education (e.g., Spotify, Pfizer, Coursera)

10. Marketing Automation Specialist

These specialists implement and manage tools like HubSpot or Marketo to streamline workflows, automate repetitive tasks, and improve efficiency. Their technical know-how bridges marketing and IT departments.

• Salary Range: $65,000 - $100,000 annually

• Hiring: Software, real estate, professional services (e.g., Salesforce, Compass, Deloitte)

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