Top 10 Marketing Jobs in Philadelphia for 2025

Introduction

Philadelphia has become a rising marketing hub in 2025, driven by its mix of healthcare, education, and growing tech sectors. Companies are doubling down on branding, digital campaigns, and data-driven strategies, creating high demand for marketing professionals across industries.

1. Digital Marketing Manager

Digital Marketing Managers lead online campaigns across channels like SEO, social media, and paid ads. They analyze data to optimize performance and boost ROI. In Philadelphia, both startups and established institutions rely on digital leaders to expand reach.

• Salary Range: $85,000–$125,000

• Hiring: Comcast, Penn Medicine, SaaS startups

2. Content Strategist

Content Strategists plan and oversee content that drives engagement and conversions. They collaborate with writers, designers, and marketers to align messaging with brand goals. Philadelphia’s growing healthcare and education industries create strong demand for this role.

• Salary Range: $70,000–$100,000

• Hiring: Universities, edtech firms, healthcare providers

3. SEO Specialist

SEO Specialists optimize websites to improve visibility on search engines. They focus on keyword strategy, technical SEO, and backlink building. With Philly businesses competing for online traffic, SEO has become a must-have skill.

• Salary Range: $65,000–$95,000

• Hiring: Digital agencies, retail brands, startups

4. Social Media Manager

Social Media Managers run brand accounts across platforms, creating content and engaging with followers. They analyze trends and adjust strategies to increase reach and conversions. Philadelphia’s consumer and nonprofit organizations are especially active in this space.

• Salary Range: $60,000–$90,000

• Hiring: Consumer brands, nonprofits, agencies

5. Marketing Analyst

Marketing Analysts measure campaign effectiveness and identify customer insights through data. They help teams refine strategies to maximize impact. In Philadelphia, analytics is critical for industries like healthcare, retail, and SaaS.

• Salary Range: $70,000–$105,000

• Hiring: Healthcare systems, SaaS startups

6. Brand Manager

Brand Managers shape and maintain a company’s identity across channels. They oversee messaging, campaigns, and design consistency to strengthen recognition. Philadelphia’s competitive healthcare and consumer markets are driving hiring in this role.

• Salary Range: $85,000–$130,000

• Hiring: FMCG companies, Penn Medicine, agencies

7. Email Marketing Specialist

Email Specialists design and manage campaigns that nurture leads and retain customers. They focus on segmentation, automation, and performance tracking. With Philly’s booming e-commerce and education markets, email remains a powerful tool.

• Salary Range: $65,000–$95,000

• Hiring: E-commerce startups, universities, nonprofits

8. PR Specialist

PR Specialists manage media relations, crisis communication, and brand reputation. They write press releases, coordinate events, and secure media coverage. Philadelphia’s mix of corporations, healthcare systems, and sports organizations fuels demand for strong PR.

• Salary Range: $60,000–$90,000

• Hiring: Comcast, PR agencies, hospitals

9. Growth Marketing Manager

Growth Marketers focus on rapid experimentation to increase user acquisition and revenue. They apply a data-driven approach, testing campaigns across channels. Philadelphia’s startups value growth specialists to scale quickly.

• Salary Range: $90,000–$140,000

• Hiring: SaaS companies, fintech startups

10. Chief Marketing Officer (CMO)

CMOs set marketing vision at the executive level, driving strategy across brand, product, and customer acquisition. They manage large teams and budgets while aligning marketing with business goals. Philadelphia’s growing corporate base is creating more opportunities at this level.

• Salary Range: $160,000–$250,000+

• Hiring: Corporations, universities, healthcare providers

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